Tour de Celeb wins Broadcast Award

7 July 2017

Tour de Celeb, a DCD Rights distribution, has recently won a Broadcast Award for the Best Content Partnership or AFP, largely due to its successful sponsorship by, and collaboration with, car manufacturer Skoda.

The show builds on Skoda’s existing sponsorship of events such as Tour de France, and Ride London to be the first ever ad-funded primetime cycling show, which not only featured a star-studded cast, but also largely attracted a young ‘under 35’ demographic, doubling its slot average in the process.

We would like to congratulate all who worked on the production of this program, and look forward to distributing it to audiences globally.