DCD Rights acquires Grammy nominated Jimi Hendrix feature documentary

1 July 2022

Leading UK-based distributor DCD Rights has acquired the Grammy nominated feature documentary Music, Money, Madness… Jimi Hendrix Live In Maui.

The 1 x 90’ unscripted documentary is produced under the Experience Hendrix label, which is owned and operated by the Hendrix family, and features previously unseen colour footage of an exceptional performance mixed in surround sound, as well as new interviews with key players.

Music, Money, Madness… Jimi Hendrix Live In Maui tells the definitive story of one of the most controversial independent films ever made.  The documentary chronicles guitar legend Jimi Hendrix’s visit to Maui in July 1970 and details how he became ensnared in Rainbow Bridge, an ill-fated independent film produced by his manager, Michael Jeffery.

Jeffery secured a $300,000 advance against the promise of a soundtrack album by Hendrix–the first time a movie was funded solely by an album.  Jeffery hired Chuck Wein, a former associate of Andy Warhol, to direct.  However, without a script or professional actors, the shoot was proving one of hippie excess. With Hendrix and the Experience already booked to play Honolulu, the film’s director – desperate to feature the band – planned to film them playing on the slope of the dormant Haleakala volcano. The show was a stunning success… Rainbow Bridge, less so.

Producer John McDermott says, “The world’s greatest and most innovative guitarist Jimi Hendrix was at his peak during the time this documentary takes place.  Grammy nominated Music, Money, Madness is a real treat for all Hendrix fans around the world.”

Nicky Davies Williams, CEO at DCD Rights adds, “This is an innovative feature documentary to present to our buyers. It is a riveting and fascinating look at the music and movie-making landscape of the hippy era.  We are very pleased to add this exceptional new show to the other Experience Hendrix spellbinding documentaries and concerts in our catalogue.”

Music, Money, Madness joins other concerts and prestigious documentaries from Experience Hendrix in the DCD Rights catalogue which include Electric Church, Hear My Train A Comin’, Voodoo Child and Blue Wild Angel: Live At The Isle Of Wight.